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Beauty Industry

Anisa International Celebrates 25 Years

The global cosmetic manufacturer marks a milestone.

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By: Marie Redding

Senior Editor, Rodman Media

Anisa International is celebrating 25 Years in the cosmetic industry. The global cosmetic manufacturer’s business is built on its expertise in brush-making and cosmetic tool design.

Anisa Telwar-Kaicker founded the company in 1992. “It is the friendships and partnerships I have garnered over the years that have given my company the support and encouragement to keep going,” says Telwar-Kaicker, founder/CEO.

She continues, “It was a very humble startup 25 years ago as I was not formally trained to build a business; but with the assistance and shared opportunities of my peers within the industry – I learned a way to grow this global organization that I truly take pride in.”

Anisa International is leading the cause to end the use of animal hair, and provides synthetic fiber replacements. The company recently launched three new patent-pending fibers as part of its “The New Naturals” collection, which includes substitutions for squirrel, goat and pony hair.

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